Connecting with the customer

Many years ago, nurture marketing guru Jim Cecil told a story that metaphorically stressed the importance of building memorable and caring long-term relationships with customers and prospects. Over the course of my career, I’ve come to greatly appreciate the value of the lesson contained within Jim’s story. I hope you enjoy the story and benefit … Continue reading “The Story of the Black Bamboo”

Shifting from Information to Imagination to Transform Your Business Entrepreneurs and organizations with ample money to spend on marketing communications are quickly moving away from standard, boring mass media marketing tactics. Instead, these marketing moguls are spending their creative energies and marketing dollars on programs that are designed to capture attention and create buzz. Let … Continue reading “Storytelling”