By Bob Salvas   “The best way to increase the number of possible connections in your network is to develop a diverse network – not a homogeneous one.” -Dr. Ivan Misner       Once you develop the skills necessary to network and you network consistently over time, you will likely have some success. The basics of … Continue reading “Networking- Diversity”

By Bob Salvas   “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.” -Norman Vincent Peale       Many people would agree with this statement in general. But when it comes to networking specifically, confidence escalates to an absolute requirement. Think … Continue reading “Networking- Confidence”

           “Beef up your marketing with promotional products.”   If your clients wanted to have a healthier body with more muscle mass, they’d hire a personal trainer. If they wanted a healthier business with more muscle in their marketing, they’d hire you…a promotional consultant.   Sageworld.com has recently posted twenty-five facts about promotional products. I’ve … Continue reading “Beef Up Your Marketing”

“Networking – Differentiation.”by Bob Salvas   In the old west, if you rode your horse for 20 miles to get to the next town only to discover that the local saloon did not carry your favorite brand of whisky, what would you do? Chances are you would have been grateful that they had ANY whisky … Continue reading “Networking- Differentiation”

  “Media advertising is in trouble. And it’s not going to get well. Ever.”   I’m perplexed. For over two decades, marketers have been describing the death of mass marketing. In 2005, Joseph Jaffe wrote a book detailing the end of mass media. The book, titled “Life After the 30-Second Spot” attributed the death of … Continue reading “Mass Media Is In Trouble”