Offline Marketing- 3 better ways By Bob Salvas   In today’s world of online clutter, many businesses are turning to offline marketing in order to stand out as well as to complement their online activities. The question is where should they spend those offline marketing dollars? Here are 3 ways that might get you results- … Continue reading “Offline Marketing- 3 Better Ways”

By Bob Salvas   As businesspeople we have probably already learned:            • The necessity of following up with those who express an interest in our products or services (prospects).          • The importance of keeping our strong relationships going (existing customers/good friends and allies).       … Continue reading “Offline Marketing- Your Hidden Network”

By Bob Salvas   There is an old saying: “If you always do what you’ve always done, you’ll always get what you’ve always got”. This seems simple enough. Yet I see countless business owners who claim they are striving for more success while not making any significant changes to what they are currently doing.   … Continue reading “Offline- Habits Determine Success”

By Bob Salvas   This is one of 3 articles on some underlying reasons why promotional products work. There are more than three reasons,but these are some of the main drivers of success for businesses who utilize promotional products. The three reasons areREPETITION, TACTILE and WORD OF MOUTH.   Reason number one is REPETITION. Promotional … Continue reading “Promotional Products- Underlying Reason 1”

By Bob Salvas   This is one of 3 articles on some underlying reasons why promotional products work. There are more than three reasons,but these are some of the main drivers of success for businesses who utilize promotional products. The three reasons areREPETITION, TACTILE and WORD OF MOUTH.   Reason number two is TACTILE. A … Continue reading “Promotional Products- Underlying Reason 2”