Networking

by Bob Salvas When it comes to face-to-face communication, there is one thing that is more important than almost anything else.  This one thing also happens to be what people are going to remember long after they meet you.  If the goal of networking is to communicate and be remembered (and it is), then this … Continue reading “Networking –face up to networking”

by Bob Salvas So you’ve decided to go to a networking event. Who should you try to talk to at that event? First and foremost, it is important to understand that one of the big goals at an open networking event is to meet new people. There is nothing wrong with nurturing existing relationships at … Continue reading “Networking – who to talk to”

by Bob Salvas Sometimes when you meet people at a networking event, the conversation just flows. Other times, not so much. One of the best ways to keep a conversation moving with someone you have just met is to ask open-ended questions. People love to talk about themselves, so ask them not only what they … Continue reading “Networking – what to ask”

by Bob Salvas One of the best ways to grow your promotional products business is to network. And when I say ‘network’, I am talking about good old-fashioned ‘face-to-face’ contact. There is nothing wrong with networking online but understand that it simply doesn’t replace live, in-person networking. If you don’t believe that, just take a … Continue reading “Networking like a Politician”

The Best Marketing Strategy As professionals in the promotional products industry, it’s important that we build a referral network. To be referred is the best marketing option available to grow our businesses. Our goal is to turn strangers into friends, friends into customers, and customers into our sales force. Success comes when we can establish … Continue reading “Referrals”