Marketing Tips

By Bob Salvas   In his book The Referral of a Lifetime, author Tim Templeton talks about the three levels of communication. As a networker, you need to understand when each level is appropriate and why the third level is the place to be if you want to get the most of out of your … Continue reading “Networking-Communication 123”

Networking- Beyond the Typical Business Card by Bob Salvas   What should you hand out when networking?   You may have seen that there can be two extremes.  The first is to hand out something substantial that will makeyou stand out from the crowd.  The problem with that is that networking is a ‘moving around’ … Continue reading “Beyond the Typical Business Card”

“Don’t sell me promotional products, sell me …”  

Wanted: Success stories…measurable case studies.   It’s undeniable…indisputable…irrefutable.   Promotional products outperform all other forms of advertising including broadcast, print, online, and mobile. The research data clearly found that 71% of promotional product recipients feel happiness toward the advertiser; 83% of promo recipients are more likely to do business with a company after receiving a … Continue reading “Case Studies”

“I remember the time I was kidnapped and they sent a piece of my finger to myfather. He said he wanted more proof.” Rodney Dangerfield   In a recent article written in Counselor Magazine, distributor Larry Cohen, President of AxisPromotions was quoted as saying to suppliers, “Tell me what you’re best at…and, then prove it.” … Continue reading “Proof”