Marketing Tips

By Bob Salvas   Several years ago, I read an interesting article in the Wall Street Journal titled Why a Loyal Customer Isn’t Always a Profitable One. The main point of the article was that while a business owner might define a customer as ‘loyal’, that same customer might not actually be profitable for the … Continue reading “Offline Marketing- Loyalty and Profitability”

By Bob Salvas   Like most marketing expenses, exhibiting at a trade show or expo can either be a terrific investment or a complete waste of money. The advantages of having a booth at a show include the opportunity to display visual imagery (signs, etc.), the ability to show actual product or samples (if you … Continue reading “Offline Marketing- Trade Shows and Expos”

By Bob Salvas   The reciprocity principle is one of the basic laws of social psychology: It says that in many social situations we pay back what we received from others.   When it comes to marketing, utilizing the reciprocity principle is one of the most effective practices a business can engage in. As consumers, … Continue reading “Offline Marketing- The Reciprocity Principle”

By Bob Salvas   The chorus of the song by Led Zeppelin goes: “Communication breakdown. It’s always the same. I’m having a nervous breakdown. Drives me insane.” While the rock band may have had a different meaning for the words when they wrote them in 1968, that refrain rings true today. There is simply TOO … Continue reading “Offline Marketing- Communication Breakdown”

By Bob Salvas   I often give live business seminars and when I do, I try to go around the room and give the attendees the opportunity to introduce themselves. As a presenter, it is always good to know who is in the room to make a session more relevant. But it is also important … Continue reading “Networking – Beyond the Typical Networking Event”